Privacy policy

Last updated: May 23, 2026

At Darlingg, your trust is everything. This Privacy Policy explains how we collect, use, and protect your personal information when you shop with us — whether through our website, app, or any Darlingg platform.

Please read this carefully. By using Darlingg's services, you confirm that you understand and agree to the practices described here.

1. WHAT INFORMATION WE COLLECT

We collect only what we need to give you the best Darlingg experience:

Contact & Identity Details

  • Full name, shipping address, and billing address
  • Phone number and email address

Payment Information

  • Credit/debit card details processed securely via certified payment partners
  • Transaction history, payment method, and order confirmation details
  • Note: Darlingg does not store raw card numbers. All payment data is handled by PCI-DSS compliant providers.

Account Information

  • Username, password, and account preferences
  • Wishlist and saved items

Order & Transaction History

  • Items viewed, added to cart, purchased, returned, or exchanged
  • Order status and fulfilment updates

Communications

  • Messages and queries you send via email, chat, or support forms
  • Feedback, reviews, and survey responses

Device & Usage Data

  • IP address, browser type, device information, and unique identifiers
  • How you navigate our website — pages visited, time spent, clicks
  • Data collected via cookies and similar tracking technologies

2. HOW WE COLLECT THIS INFORMATION

  • Directly from you — when you register, place an order, contact support, or submit a review
  • Automatically — through your device and browser as you use our website
  • From third-party partners — such as payment processors, logistics providers, and marketing platforms

3. HOW WE USE YOUR INFORMATION

To Fulfil Your Orders

  • Process payments, confirm purchases, arrange delivery, and manage returns or exchanges
  • Keep you updated on your order status and shipping

To Personalise Your Experience

  • Recommend products based on your browsing and purchase history
  • Remember your preferences for a faster, smoother journey

Marketing & Promotions

  • Send you offers, new arrivals, and updates via email or SMS — only with your consent
  • You can opt out at any time by clicking 'Unsubscribe' in any email

Security & Fraud Prevention

  • Verify your identity and protect your account
  • Detect and prevent fraudulent or suspicious activity
  • Ensure a safe checkout experience for every customer

Customer Support

  • Respond to your queries promptly and resolve issues effectively
  • Maintain accurate records to support our relationship with you

Legal Compliance

  • Meet our obligations under India's Information Technology Act, 2000 and associated rules
  • Respond to valid legal requests from authorities when required

4. WHO WE SHARE YOUR INFORMATION WITH

Darlingg does not sell your personal information. We share it only where necessary:

  • Payment Processors — PCI-DSS compliant providers such as Razorpay or PayU for secure transactions
  • Logistics Partners — courier and fulfilment partners to deliver your orders
  • Marketing & Analytics Platforms — to run campaigns and improve website performance
  • Legal Authorities — when required by law or to protect Darlingg's rights and your safety
  • Business Transfers — in the event of a merger or restructure, under the same privacy protections

5. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies to understand how you use our website, remember your preferences, and show relevant content. You can manage cookie settings through your browser at any time.

Note: Disabling cookies may affect features like saved carts or personalised recommendations.

6. DATA SECURITY

We take reasonable and industry-standard measures to protect your personal information from unauthorised access, misuse, or loss. We strongly recommend keeping your account password confidential and not sharing it with anyone.

7. HOW LONG WE KEEP YOUR DATA

We retain your information for as long as needed to maintain your account, process transactions, comply with legal obligations, and resolve disputes. When data is no longer needed, we securely delete it

8. CHILDREN'S PRIVACY

Darlingg's services are not intended for anyone under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has shared their data with us, please contact us at admin@darlingg.com and we will delete it promptly.

9. YOUR RIGHTS

You have the right to:

  • Access — request a copy of the information we hold about you
  • Correct — request correction of inaccurate or outdated data
  • Delete — request deletion of your personal data, subject to legal requirements
  • Portability — receive your data in a structured, readable format
  • Opt-out — withdraw consent for marketing or targeted advertising at any time
  • Object — restrict or object to certain types of data processing

To exercise any of these rights, email us at admin@darlingg.com. We may verify your identity before processing your request.

10. THIRD-PARTY LINKS

Our website may link to third-party platforms. Darlingg is not responsible for their privacy practices. We encourage you to review the privacy policy of any external site you visit.

11. INTERNATIONAL DATA TRANSFERS

Your data may be stored or processed outside India by our service providers. Where this occurs, we ensure appropriate safeguards are in place to protect your information.

12. UPDATES TO THIS POLICY

We may update this Privacy Policy from time to time. The latest version will always be available on our website with the updated date. We encourage you to check back periodically.

13. CONTACT US

For any questions, concerns, or data requests:

Darlingg Email: admin@darlingg.com 

Darlingg — Made with love, delivered with care.