About Darlingg

Little things, made to be noticed.

Darlingg is an Indian accessories brand for anyone who likes their everyday things to say something. Phone cases, charms, gem stickers and Breeze mini fans, designed in India.

Shop Darlingg Our story

Designed in India
Based in New Delhi
A brand by Infinity Marketing

Our story

Small things. Big mood.

Your phone, your bag, your keys and your desk go everywhere with you. We think they should feel like you too.

Darlingg started with a simple idea: everyday accessories don't have to be plain. So we design pieces in soft colours with cute details, made to be carried, mixed, matched and shown off.

Our story starts a little further away than you might think: in London, where our parent company Infinity Marketing began, before it found its home in New Delhi.

With love, Team Darlingg ♡

Where we come from

From London to New Delhi

Where it began · 2024London51.51° N, 0.13° W

Infinity Marketing took shape in the United Kingdom, informed by a global view of how the world's most loved brands are made and marketed.

Where we build todayNew Delhi28.59° N, 77.05° E

Our home is now Dwarka, New Delhi. Close to the craft, talent and customers of one of the most exciting consumer markets in the world.

How we got here

2024London
Infinity Marketing takes shape in the UK, with a global view of how the world's most loved brands are made.
2025New Delhi
The company moves home to Dwarka, New Delhi, close to the craft, talent and customers it builds for.
2026Darlingg
Darlingg goes live as the first Infinity brand, starting with Breeze mini fans. Charms, Cases and Gems soon follow.

What we make

Four ways to make it yours

Shop all

01 BreezePocket-sized mini fans for warm days and cool moods.5 styles 02 CharmsBuild your own charm box for your phone, bag or keys.8 styles 03 CasesPhone cases that look as good as the phone inside.6 styles 04 GemsGem stickers for a little sparkle on anything you own.10 styles

What we believe

The Darlingg way

01

Designed in India

Every piece is designed here at home, for how we live and what we love.

02

Made to be noticed

Soft colours, cute details and finishes that start conversations.

03

Made for you

Mix, match and stack. There's no wrong way to wear your Darlingg.

Our monthly ritual

11:11, every 11th.

On the 11th of every month at 11:11 PM (IST), we open a little window of magic: 11 minutes, 11% off across the store. No week-long sales, just one special moment to say thank you.

How 11:11 works

Every 11th · 11:11 to 11:22 PM IST Every 11th · 11:11 to 11:22 PM IST

Good to know

Shopping with us

Shipping

How and when your order reaches you.

Returns & refunds

Our refund and return policy, in plain words.

Warranty

Register your product for warranty cover.

Track your order

See where your parcel is, any time.

Our parent company

A brand by Infinity Marketing

Darlingg is the first brand from Infinity Marketing, a house of brands. Infinity finds ideas worth owning, gives each one a name, a look and a voice, and raises it into a brand people remember.

It builds fewer brands and builds them to last: craft before scale, and every customer treated like a guest.

Visit infinitymarketingindia.com

The Infinity family

Darlingg

Cute, aesthetic everyday accessories.

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More brands are on the way.

Company details